Evelyn Lauder co-founded the pink ribbon as the symbol of breast cancer awareness. The simple design and color resonated with women and families all over the nation, and we universally link the pink ribbon with the cause it supports.
The effectiveness of the pink ribbon made me think about simplicity of design.
We live in a world where we are bombarded by messages on the Internet, on billboards, in our magazines and newspapers. Often, something simple has a calming effect in this overwhelming world filled with messages. Twitter generates 250 million Tweets each day. More than 2.8 million emails are sent every second. The average American sees over 3,000 advertising messages each and every day (Source). Often, the simple designs are the ones that resonate the most. Need more examples? Check out “26 Brilliant Minimalist Print Ads.” This is such an incredible resource!
Leonardo da Vinci said it best:
“Simplicity is the ultimate sophistication.”
Read more about the remarkable life of Evelyn Lauder here.