Tags
5 Levels of Leadership, books on persuasion, Chip Heath, currently reading, Currently..., Dan Heath, Frank Luntz, John C. Maxwell, Switch, Words that Work
The next library installment arrived on my doorstep this morning: Switch by Chip and Dan Heath; Words That Work by Frank Luntz; and The 5 Levels of Leadership by John C. Maxwell.
I’m 100 pages into Switch, and it’s all about changing via persuasion: persuading yourself and persuading others to change. The Heath brothers break change down into the rational mind and the emotional mind; both must be persuaded. I’ve only read through Chapter One of Words That Work, but this text is shaping up to be a study of how the English language persuades others. Luntz’s subtitle sums up the power of words: It’s not what you say, it’s what people hear. Lastly, Maxwell’s 5 Levels of Leadership will prove to be an exploration into leadership. Persuading others is essential for leadership, and I plan to read this text last so that I can apply what I learned in Switch and WTW.
In these books, I found the obvious common theme: persuasion. Next week’s class is all about persuasion, so I am excited to share what I’ve learned.
*I know, I know. The camera on my phone is terrible, and I should be taking beautiful, high-quality pictures of these books every week. Alas, I don’t want to upgrade my phone just for a camera, so please pretend these “Currently Reading…” images are hazy on purpose for dramatic effect.
What great things are you reading this weekend?
