In this interview, Made to Stick author Dan Heath discusses the importance of story. In class today, my students examined stories and the importance of storytelling in presentation. Stories are a powerful communication tool in advertising, marketing, and, of course, public speaking. Students learned today that a story should be included in every single presentation they ever give from now on. I encourage you to follow that same advice to make your presentations stick.
The Power of Story
01 Wednesday Feb 2012
