Cono Fusco’s 12 Ways to Show Your Logo Some Love

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12 Ways to Show Your Logo Some Love, Cono Fusco, design, logo, LogoMojo

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Currently Reading… Universal Principles of Design

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currently reading, design dictionary, Jill Butler, Kritina Holden, Universal Principles of Design, William Lidwell

Universal Principles of Design is shaping up to be the best, most comprehensive design book I’ve ever read.  With a subtitle like 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design, the text was bound to be amazing!

UPD contains two-page descriptions of design principles in alphabetical order.  To help understand how to apply these principles, a short explanation appears alongside a well-designed image.  Since the design principles appear in the book in alphabetical order, a fantastic “Contents” section is organized into five sections like “How can I influence the way a design is perceived?” and “How can I increase the appeal of a design?”

Some examples of design principles include the picture superiority effect, hierarchy, layering, and progressive disclosure.  One reviewer on Amazon defined this book as a “dictionary,” and I completely agree.  This is your design dictionary!  My full review will come shortly as I finish reading UPD in all its glory.