Guy Kawasaki’s First TEDx Talk

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Guy Kawasaki delivered “The 12 Lessons I Learned from Steve Jobs” at TEDxHarker School…

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Kawasaki’s content is strong because he gives great presentation advice.  However, what I like most about his TED Talk is his natural, authentic delivery.  He appears jovial, excited, and friendly.  His personality clearly shines through, which is what makes his presentation shine.

What presentations about presentations have you watched and enjoyed lately?

Speaking.Alltop.com

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If you’re curious about where to discover new blogs and to read interesting articles on public speaking and presentation, it’s time to check out Speaking.Alltop.com.  Guy Kawasaki and 2 friends run a company called Nononina, and Nononina owns Alltop, which is divided into quite a few categories (my favorites are Speaking.Alltop, Leadership.Alltop, and Design-Thinking.Alltop).

Speaking.Alltop.com gives you all the top public speaking news in one place.

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Blogs aren’t arranged in any particular order, but you can see the top five article titles published on a blog.  This allows you to see what kind of public speaking and presentation content is being written about on a specific blog, and it helps you find what you are looking for AND discover great new ideas.

Some of the top blogs featured on the site include Ethos3, Duarte’s Blog, Presentation Zen, Six Minutes, and TED among many, many others.

What great new public speaking and presentation blogs have you discovered lately?

 

Communication: Influence and Social Media

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Neil Patel is the author of “6 Ways to Be More Persuasive With Social Media,” an article combining communication via social media and tips from the book Influence by Robert Cialdini.  Patel discusses reciprocation, social proof, liking, authority, scarcity, and commitment/consistency and how those concepts relate to Facebook, Twitter, and other social media outlets.

Aristotle’s three modes of persuasion definitely apply to how influential you are on social media.  Many of Patel’s examples pull from ethos, the character or credibility of the user.  Patel explains that great ways to influence with social media include developing a polite, warm, and funny online persona; sharing with others by creating give-and-take relationships; displaying authority by highlighting achievements; and honoring commitments.  A great example of ethos over social media is Guy Kawasaki.  He takes the time respond to Tweets in a kind, warm way, so he creates relationships with people.  On his website, Kawasaki displays his most recent book, Enchantment, as a New York Times best-seller.  This shows his authority and credibility when speaking on certain subjects.  We can all learn from Kawasaki’s approach to social media.

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Patel also gives tips that I would categorize as logos: Aristotle’s logical orientation.  When giving a speech or presentation, your logos is the support for your cause/brand/argument.  It includes the organization of your material and the proof to support your cause.  Patel explains that with social media, proof comes in the form of numbers: a large group of people “liking,” supporting, commenting, and sharing your ideas and your brand.  Other ideas for garnering logos include great data (charts, diagrams), a clear process, facts and statistics, and source material including current and relevant articles, case studies, and stories.

Lastly, Patel advises you to persuade with social media in an area that Aristotle would define as pathos.  Pathos is the emotional appeal, and Patel emphasizes connecting with people in order to make them feel positively.  Make people feel happy and good about themselves by treating them respectfully.  Be kind!  Instead of hiding behind your Internet persona and being cruel to others, treat people online just as you would in real life.  This will allow those connected to you to associate your brand with feelings of happiness and positivity.

With the help of Aristotle’s three modes of persuasion and Neil Patel’s tips on influencing with social media, your brand, your cause, and your message can be stronger and more effective.  Good luck!

Guy Kawasaki’s 10/20/30 Rule

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Guy Kawasaki developed his 10/20/30 Rule many years ago, but I love it because it forces us to think about our visual presentation as opposed to arbitrarily filling up slides with bullet points.

Image Credit: Scott Beale / Laughing Squid

Here are the essentials for Kawasaki’s 10/20/30 Rule:

Kawasaki says 10 is the magic number when it comes to slides necessary in your visual presentation.  I would argue that the number of slides, of course, depends on the type of speech you are delivering.  However, I do agree with Kawasaki that an average person in an average meeting cannot retain more than 10 concepts in that meeting.

Kawasaki’s second rule is all about timing.  He argues that 20 minutes is the amount of time it takes to effectively go through 10 slides.  This is a great rule of thumb for a larger presentation such as a class lecture.  If we have an hour of class, 30 slides would be ideal, as each 10 slides require 20 minutes of discussion or lecture time.

The final piece of the 10-20-30 rule is 30 point font.  Kawasaki says you should never use lower than 30 point font on a slide.  I say go higher!  My fonts are always between 100 and 200 point font, and this forces me to limit my text to key words or phrases only.  Remember, your visual presentation should be just that: visual.

Though he developed his 10/20/30 theory and blogged about it back in 2005, I think the main points of Kawasaki’s rule ring true today.  It’s a terrific rule of thumb if you have a short presentation to deliver.  For more information, check out How to Change the World, Guy Kawasaki’s amazing blog.  His original post about 10/20/30 can be found here.