Duarte’s Audience Needs Map


In order to create an effective presentation, it’s important to focus on many things during the research and development phase.  One of those key focus areas is your audience.

In her amazing visual presentation book slide:ology: The Art and Science of Creating Great Presentations, Nancy Duarte provides an asset known as the Audience Needs Map.  This is an extremely effective tool for analyzing the people to whom you will be presenting, and by taking the time to concentrate on your audience, your presentation will be stronger as a whole.  Duarte says, “The audience didn’t come to see you, they came to see what you can do for them. If you fill out this audience persona slide, it will give you insights into how to present in a way that will resonate with your audience” (Source).  Check out Duarte’s Audience Needs Map below.


For each of my course lectures, I answer these seven questions to best teach my students every single day.  Knowing what my audience wants and needs from me as a lecturer pushes me to be a better teacher.  Try developing your course material with Duarte’s Audience Needs Map as your base and see the difference it makes in student retention.  Click here for more strategies on developing student-centered lecture material.

Of course, this map applies not only to teachers in the classroom but for anyone who wants to develop a presentation that connects.  What questions do you have about this tool?


Image of the Day: reverendtheef


October is nearly halfway over, and this is our fourth Image of the Day for this month’s theme.  Any ideas?  With our fifth image, I will reveal the October motif.

Image Credit

To help you guess the October theme, click here to see all previous image of the day posts.

Conan O’Brien’s Farewell Speech


Conan O’Brien is an amazing example of dynamism and energy when presenting.  He is also a refreshingly honest, naked presenter, and an example of his ability to connect through sheer naturalness can be seen in his goodbye speech during his final show on NBC:

Here is a transcript of the amazingly classy and heartfelt Farewell Speech:

“Ladies and gentlemen, before we bring this rodeo to a close, I think a couple things should be said. There’s been a lot of speculation in the press about what I legally can and can’t say about NBC. And this isn’t a joke. To set the record straight, and this is true, tonight I’m allowed to say anything I want.
(Man laughs)
Um, and no it’s not a joke, but thanks sir.  Tonight, I really am allowed to say whatever I want, and what I want to say is this:
Between my time at Saturday Night Live, The Late Night Show, and my brief run here on The Tonight Show, I’ve worked with NBC for over 20 years.
Yes, we have our differences right now, yes we’re going our separate ways, but this company has been my home for most of my adult life.
I am enormously proud of the work we’ve done together. And I want to thank NBC for making it all possible.  I really do.
(Audience applauds)
A lot of people have been asking me about my state of mind, and I’ll be honest with you, walking away from The Tonight Show is the hardest thing I have ever had to do.
Um, making this choice has been enormously difficult. This is the best job in the world.  I absolutely love doing it and I have the best staff and crew in the history of the medium.  I will fight anybody who says I don’t, but no one would.

But despite this sense of loss, I really feel this should be a happy moment.  Every comedian, every comedian dreams of hosting The Tonight Show and for seven months, I got to do it. And I did it my way with people I love.  I do not regret one second of anything that we’ve done here.
(Audience applause)
And yeah. And I encounter people when I walk on the street now who are just uh who give me sort of a sad look. I have had more fortune than anybody I know. And if our next gig is doing a show in a 7-Eleven parking lot, we will find a way to make it fun.  We really will. I have no problems.  And, I don’t want to do it on a 7-Eleven parking lot.
(Audience laughs)
But whatever, uh, finally I have something to say to our fans:
This massive outpouring of support and passion from so many people has been overwhelming for me. The rallies, the signs, all the goofy outrageous creativity on the Internet uh, the fact that people have traveled long distances and camped out all night in the pouring rain…
(Audience cheers)
It’s pouring! It’s been pouring for days, and they’re camping out to be in our audience.
Really, you…Here’s what all of you have done. You’ve made a sad situation joyous and inspirational. So to all the people watching, I can never ever thank you enough for the kindness to me, and I’ll think about it for the rest of my life.
And all I ask is one thing…and this is…I’m asking this particularly of young people that watch…please do not be cynical.  
I hate cynicism. For the record, it’s my least favorite quality.
It doesn’t lead anywhere.
Nobody in life gets exactly what they thought they were going to get.  
But if you work really hard and you’re kind, amazing things will happen.  I’m telling you.  Amazing things will happen.  (Audience claps) I’m telling you. It’s just true.
As proof, let’s make something amazing happen right now.
Here to close out our show are a few good friends, led by Mr. Will Ferrell.”

Transcript Source

We can learn so much from the delivery of comedians.  We laugh at and love these funny men and women because of their ability to connect with us in a meaningful way… or sometimes in a silly way.  Studying and learning how to build that connection is absolutely essential to being a true, natural presenter, and Conan O’Brien is the perfect example of this.