After covering Influence and Persuasion yesterday, I thought we could take a closer look at one of the three modes of persuasion: logos. The logical appeal is about providing evidence for your claim through words, structure, and data.
To me, “logical” most often translates to “boring.” I’m an artistic, creative person, so data has never inspired me. Luckily, David McCandless changed all of that! (I previously blogged about him here and here.) McCandless says this about himself: “A passion of mine is visualizing information – facts, data, ideas, subjects, issues, statistics, questions – all with the minimum of words” (Source). He takes a lot of information, logos, and makes it visual. For visually-driven thinkers like me, this is a great way to turn logos into something more design-oriented.
Here is one example:
While McCandless didn’t design the infographic above, it is a beautiful example of data visualization. Here are some beautiful information design websites starting, of course, with my favorite David McCandless:
What are your favorite information design websites? How much does an infographic contribute to logos?