Infographic: Visualizing Logos

Standard

After covering Influence and Persuasion yesterday, I thought we could take a closer look at one of the three modes of persuasion: logos.  The logical appeal is about providing evidence for your claim through words, structure, and data.

To me, “logical” most often translates to “boring.”  I’m an artistic, creative person, so data has never inspired me.  Luckily, David McCandless changed all of that!  (I previously blogged about him here and here.)  McCandless says this about himself: “A passion of mine is visualizing information – facts, data, ideas, subjects, issues, statistics, questions – all with the minimum of words” (Source).  He takes a lot of information, logos, and makes it visual.  For visually-driven thinkers like me, this is a great way to turn logos into something more design-oriented.

Here is one example:

Image Credit

While McCandless didn’t design the infographic above, it is a beautiful example of data visualization.  Here are some beautiful information design websites starting, of course, with my favorite David McCandless:

Information Is Beautiful

Daily Infographic

Chart Porn

Visual Complexity

Visual Economics

What are your favorite information design websites?  How much does an infographic contribute to logos?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s