Review: Enchantment


This afternoon, I finished reading Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions.  (Purchase the book here).  My favorite chapters were 2 and 3 on “How to Achieve Likability” and “How to Achieve Trustworthiness.”  Both contributed tremendously to my ideas on ethos and how to explain the ethical appeal to others.

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However, the remainder of the text was for businesspeople.  Chapters on launching a brand, overcoming resistance from consumers, and enchanting your employees weren’t applicable to my life, but I did feel Kawasaki explained his ideas effectively.  His chapters were short, clear, and easy to follow.  His book was well organized and engaging with its easy-to-follow bullets, applicable inspirational quotations, and ample storytelling.  Though I’m not the type to take weeks to read a book (I mean, I read this one in two days), this is a text you could pick up after a week and know exactly where you left off.

On, here are some strengths and weaknesses according to reviewers:


  • ” ‘How can I influence others without moral compromise?’ is the question at the heart of Enchantment. And it’s an important one. There are a number of easy cheats to convince people to follow your leadership (carrots and sticks) or to buy your product or join your cause (incentives), but eventually those things always fail […] What [Enchantment] does remind readers, though, is that the only way to really make a lasting impact on people is to act with integrity” (Source).
  • “Don’t think of this book as… a book. Think of it as a reference guide. Here, Kawasaki shares some of his most valuable insights about life, business, excellence and communications in short, concise, eminently digestible lessons” (Source).
  • “This is an excellent book for entrepreneurs who admire brands such as Apple or Virgin Airlines that have a huge following of raving fans. It would also be a good book to recommend to a graduating senior who is about to enter the work force” (Source).


  • “The book did not enchant. It’s mostly a collection of tips that I’ve come across from various sources before this. What did not help was that the author re-wrote those tips in his own writing style (which is far from enchanting…actually it is tiresome!) It seems the author is more an entrepreneur than an original thinker or writer” (Source).
  • “If you read a lot of books you eventually run into the same material fairly often. That’s the case for me with Enchantment. While I generally admire Guy’s work, I was not enchanted with this book.  It is extremely basic stuff” (Source).
  • “There is not one original thought–the author says he “read dozens of books” to study this subject and was obviously just trying to regurgitate what he read elsewhere. The book is big on bullet points and short on content” (Source).
My verdict: Enchantment is definitely worth the light reading, but check it out from the library – don’t purchase it yourself.

Inspiration: How To Increase Your Likability


After reading this chapter in Guy Kawasaki’s Enchantment, I found this wonderful resource on his blog:

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Check out Kawasaki’s blog, How To Change The World, here.  Purchase your copy of Enchantment here.

On a personal note, I almost had a heart attack when Guy Kawasaki Tweeted me yesterday!

Follow Kawasaki here.  He is extremely active on Twitter with constant updates!

In The News: Leadership and Public Speaking


We all need to be strong presenters so that we can be more effective communicators, but public speaking is especially important in our leaders.  The connection between leadership and public speaking is undeniable; I think this is why I am so passionate about both.  In order to be a strong leader – whether you are a manager, supervisor, teacher, or coordinator – you must be able to communicate your ideas to others effectively.

While I don’t always support his policies, President Barack Obama has proven time and time again that he is a riveting and charismatic public speaker.  His strongest delivery tool is his vocal delivery; he has a powerful speaking voice.

However, I was extremely disappointed in our President’s delivery in what should have been one of his finest speeches: announcing the end of the War in Iraq.  Watch below:


Now, I understand that his teleprompter was stolen.  However, President Obama rarely makes eye contact AT ALL during this speech.  He doesn’t need a teleprompter when greeting his audience and saying, “Good afternoon everybody.”  While, as a whole, President Obama does well looking both up and down, the central focus isn’t his message – it’s his notes.  During the most important announcement at about 1:15, (“The troops are coming home by the end of the year”), President Obama doesn’t maintain that eye contact, so the message seems off.

When you listen to the video without watching it, the speech comes off well.  However, if you watch the video without sound, President Obama appears listless, especially after the 2:00 mark.

Emile Jarreau of Toastmasters International says, “Public speaking skills are the sole key to communicating with a bunch of people at the same time. It is very important for a leader to be able to make his opinions heard to the people within his organization as well as the people in the outside world” (Source).

If only this had been a hallmark speech, a dynamic speech… I definitely expected much more from such a tremendous public speaker.