John C. Maxwell has sold over 12 million books with such titles as 5 Levels of Leadership and The 21 Irrefutable Laws of Leadership. Maxwell has very clear ideas on charisma and believes, as most leaders do, that charisma can be understood, learned, and developed.
In “Charismatic Leadership,” Maxwell writes, “Of all leadership attributes, charisma is perhaps the least understood. At first glance, charisma appears to be an invisible energy or magnetism. There’s no denying its presence, but it’s hard to put a finger on its source. Some mistakenly believe charisma is a birth trait—embedded in certain personalities, but completely absent in others” (Source).
How can we develop charisma? Maxwell believes charismatic leaders share four qualities: 1) they love life; 2) they value the potential in people; 3) they give hope; and 4) they share themselves (Source).
What other qualities do charismatic leaders share?