Storyteller and filmmaker Andrew Stanton gives TED2012 audiences the clues to a great story. (Beware: Stanton uses the f-word in his intro, so turn the volume down if you’re at work…)
Story is essential in public speaking and presentation. Story is so powerful that it connects audiences – by design. Stanton gives us a few keys for storytelling: make the audience care; give the audience a promise that the story will lead somewhere great; hide the fact that you’re making the audience ‘work for their meal’ (he gives a tremendous example from WALL-E); story construction with real conflict and anticipation; a strong theme running through the entire story; and an idea that evokes a feeling of wonder. Most importantly, Stanton says, is that a story should be what you truly know deep in your core.
Do you incorporate story in your presentations?