12 Essential Steps of a Phenomenal Story


For our class textbook, we use Nancy Duarte’s Resonate: Present Visual Stories That Transform Audiences.  The book emphasizes the importance of story in a presentation from start to finish, and Chapter 2 focuses on effective storytelling.  Alongside Joseph Campbell’s “Hero Cycle,” Duarte explains that we must learn how to tell a compelling story during a presentation in order to draw our audience in.

This morning, I stumbled upon Mauro D’Andrea‘s “12 Essential Steps of a Phenomenal Story.”  Check it out below:


D’Andrea has many beautiful decks on Slideshare, but I love this one because of its content and message.  Why do you think we so often forget to incorporate story in our presentations?  Are you guilty, as I am, of an “information-only” approach?


One thought on “12 Essential Steps of a Phenomenal Story

  1. Totally guilty! I’ve slowly been trying to change my approach using Nancy Duart’s guidance. It’s really a shift of habit, and even culture, to do this. Much more difficult than one would think, but well worth it in the end.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s