For our class textbook, we use Nancy Duarte’s Resonate: Present Visual Stories That Transform Audiences. The book emphasizes the importance of story in a presentation from start to finish, and Chapter 2 focuses on effective storytelling. Alongside Joseph Campbell’s “Hero Cycle,” Duarte explains that we must learn how to tell a compelling story during a presentation in order to draw our audience in.
This morning, I stumbled upon Mauro D’Andrea‘s “12 Essential Steps of a Phenomenal Story.” Check it out below:
D’Andrea has many beautiful decks on Slideshare, but I love this one because of its content and message. Why do you think we so often forget to incorporate story in our presentations? Are you guilty, as I am, of an “information-only” approach?