Personal Brand “Mechanics” – An Interview with Garr Reynolds

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In this video, Peter Sterlacci interviews Garr Reynolds on Presentation Zen and the personal brand Reynolds created:

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The question and answer session can help you to brand yourself, to promote your brand, and to make sure people “get” your brand.  Reynolds suggests several techniques to boost your personal brand including 1) building a website with a specific focus and 2) constantly updating a website.  Did you know that Reynolds didn’t seek out a publisher for Presentation Zen?  Because of his website, publishers came to him!

The question Sterlacci asks at about the 6 minute mark is my favorite question of the entire interview.  He asks, “How does being a good presenter help promote someone’s personal brand?”

Reynolds’ answer is amazing.  He explains that he learned some great advice from Guy Kawasaki: give it away.  Reynolds says the medium he uses to give knowledge and information away is through presentation.  Through presentations, he grew his network and his community – which led to his business and the money he makes.

What were your favorite take-aways from Garr Reynolds’ interview?  How do you communicate your brand to an audience?

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