Links of the Week: 2013.03


The links of the week this week will help you toward a greater understanding of audience analysis.  If your goal is to develop a strong presentation that will engage and resonate with your audience, these three articles are for you…


First, Andrew Dlugan of Six Minutes posted his first article of 2013: “How to Conduct Audience Analysis.”  This is the second article in his three-part audience analysis series, and it gives nine strategies to conduct audience analysis.  While you’ll want to read all three articles in the series, this “how to” will be your favorite because of its practicality.

Presentation Dynamics shared “Putting the Audience in your ‘I’ Sight.”  We’re all guilty of overusing the “I” in presentations, but this article gives the “I” perspective.  Howser writes, “There is something about standing in front of an audience that seems to sharpen our ‘I’ sight. It seems that all we can see that’s worth talking about is ‘I did this’, ‘I know that’ and ‘I think the other thing.’  It’s no surprise.  We’re often taught that we should write and speak about what we know best, and there’s nothing we know better than ourselves. But there’s also no faster way to lose an audience” (Source).  With an in-depth look at how to reframe your ethos in a presentation, you can resonate with your audience in a more powerful way.  Howser’s article is a must-read to help us combat the “I” sight!

Last, but not least, my good friend and colleague Chiara Ojeda posted “Audience Analysis: Segmenting The Audience.”  Tweak Your Slides is a must-follow blog!  “Segmenting The Audience” explains why audience analysis is important and how to incorporate your audience into the preparation stage of your next presentation.  My favorite part of her article is her application through the example of President Barack Obama’s address to the nation after the elementary school shooting.  When we see how a professional presenter segments his or her audience, we can learn how to cultivate those skills in our own speeches.

What great articles on audience analysis have you read lately?