Links of the Week: 2013.10


This weekend, I decided to power off the laptop, ignore all emails, and push the cell phone away to take an actual vacation.  Hooray!  Feeling rested and a bit sunburned, I’ve spent the evening catching up on my reading.  I learned about the power of a visual metaphor from Ethos3 and how to fascinate my audience from Conor Neill.


Ethos3’s blog contains some of my favorite posts on presentation and public speaking.  What I like most about Ethos3’s blog is the length and writing style: they focus on short, concise posts that pack a punch.  This week was no different, and “The Power of a Visual Metaphor” explains the importance of metaphor to explain complex ideas more simply.  On Friday of last week, my students and I analyzed Martin Luther King’s “I Have a Dream” speech in class, and we all felt the “blank check” metaphor Dr. King used resonated with us.  Have you ever listened to a speech and felt the power of an unexpected metaphor?  If not, take another listen to “I Have a Dream” for the blank check metaphor along with many, many others.  (Andrew Dlugan provides a great analysis of many of Dr. King’s metaphors here).  What we learn from Ethos3 is that a strong metaphor “takes the technical concept and makes it digestible for a wider audience; the visual makes it stick” (Source).  Learn more about the metaphor by reading Ethos3’s blog post.

Conor Neill’s “How to Get Attention: The 7 Triggers of Fascination” explains the importance of the introductory hook, the first impression, the punch.  Neill references Sally Hogshead’s 7 triggers of fascination and her TEDx Talk, and I’ve been excited to read her book Fascinate for several months now.  The idea that a presentation needs a powerful hook is not new; however, the way Hogshead approaches how to fascinate people or audiences is interesting.  Neill’s article references Hogshead’s 7 approaches to fascination: 1) power, 2) passion, 3) mystique, 4) prestige, 5) alarm, 6) vice, and 7) trust.  Have you read Hogshead’s book?  Do you know which of these is your primary trigger?  Which do you use the most in a presentation to captivate your audiences?  Which do you think is least effective?

What great articles on public speaking and presentation did you stumble upon this week?

2 thoughts on “Links of the Week: 2013.10

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