Audience Analysis Worksheet


My superstar student Reva shared an amazing resource with the class during her Mini-Discussion this week: the Audience Analysis Worksheet.  Feel free to use the worksheet authored by Lenny Laskowski for your next presentation!

Analysis – Who are they? How many will be there?

Understanding – What is their knowledge of the subject?

Demographics – What is their age, sex, educational background? (I think we can definitely add more questions regarding demographic information here).

Interest – Why are they there? Who asked them to be there?

Environment – Where will I stand? Can they all see & hear me?

Needs – What are their needs? What are your needs as the speaker?

Customized – What specific needs do you need to address?

Expectations – What do they expect to learn or hear from you?


Do you conduct audience analysis before your presentations?  How do you complete this important prep activity?


One thought on “Audience Analysis Worksheet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s