My superstar student Reva shared an amazing resource with the class during her Mini-Discussion this week: the Audience Analysis Worksheet. Feel free to use the worksheet authored by Lenny Laskowski for your next presentation!
Analysis – Who are they? How many will be there?
Understanding – What is their knowledge of the subject?
Demographics – What is their age, sex, educational background? (I think we can definitely add more questions regarding demographic information here).
Interest – Why are they there? Who asked them to be there?
Environment – Where will I stand? Can they all see & hear me?
Needs – What are their needs? What are your needs as the speaker?
Customized – What specific needs do you need to address?
Expectations – What do they expect to learn or hear from you?
Do you conduct audience analysis before your presentations? How do you complete this important prep activity?