This week, I’ve been reading in search of a new book for the Public Speaking course on my campus. During my search, I’ve stumbled across so many great articles that I am seriously considering a collection of online reads, blog posts, and scholarly journals as opposed to one traditional book.
Ethos3’s “Rehearsed vs. Memorized” is the perfect example. In this short and sweet article, the Nashville presentation firm discusses the difference between a memorized speech and a rehearsed speech.
In the Public Speaking class I have been tasked with revamping, an outdated approach is being used both in the classroom and online. This approach pre-dates the presentation revolution. Students are being asked to fill out an outline Mad-Libs style and then to memorize that outline. I really hate this antiquated view of speech delivery, which is why I loved the message behind the Ethos3 piece…
“It’s as simple as giving yourself an honest assessment. As you’re running through your practice, do you feel:
- Confident or Insecure
- Unscripted or Scripted
- Authentic or Fake
See, the main difference between the two is subtle. It’s feel” (Source).
There is a significant difference between students who memorize their speech and students who learn the Garr Reynolds “naked delivery” method of rehearsing and internalizing a message for authentic and natural delivery. Old school Public Speaking instructors teach the first method; instructors who are members of the presentation revolution teach the second.
We study persuasion as it relates to advertising in the Professional Communication and Presentation course I teach. Because my students are entering the business world, knowing how persuasion relates to the 21st century is essential. I loved “Not So Fast, Fast Forwarders – Ads Are Telling Some Great Stories” recently posted on Duarte Blog. The article analyzes storytelling in commercials, and I love these three examples shared by Greta Stahl for the use of the modes of persuasion.
My students always love searching for a commercial and picking apart the pathos, the ethos, and the logos. A great story is essential in a persuasive message, such as a commercial or an advertisement. So why do we forget about story or eliminate it completely from the most powerful persuasive tool: a presentation?
To help you incorporate more story in your persuasive message, I highly recommend Nancy Duarte’s Resonate. I find Resonate to impact students in a meaningful way. They understand it, they quote it, and they see how it relates to presentations but also to communication and leadership.
What great articles on public speaking and presentation did you read this week?