Have you made time to read this week? I’ve had a particularly busy week, so it was nice to take a forced but much-needed break this afternoon to do some reading for pleasure.
Unfortunately, I read Ethos3’s “Make The Best Call To Action Of All Time” too late to share with my students who are delivering their persuasive presentations tomorrow in class. This is an article, though, that I will definitely want to hand out in the future. Ethos3’s CEO Scott Schwertly gives us four important ways to call our audience to action: by triggering an emotional response; by sharing a sense of urgency; by using actionable language; and by giving incentive (Source).
My favorite suggestion was to give a sense of urgency. When mentoring the Sports Marketing and Media students earlier this week, one student’s call to action did include that feeling of pressure on his audience. But how do we create this in our presentations? Schwertly says, “Give the audience a sense of urgency; why are you standing before them presenting today? Why is important they hear your message and “act now?” What will happen if they don’t act? Build your [call to action] to be time sensitive so that your audience knows they can’t put off their action” (Source). Another suggestion is to analyze infomercials and commercials to see how companies market that urgency.
Kevin Daum of INC.com posted a fantastic article called “10 Tips for Giving Great Online Presentations.” Daum’s suggestions come at the perfect time. Since the beginning of 2014, I’ve had four major online interviews/meetings using either Skype, FaceTime, or Google+ Hangouts, and I’ve conducted a dozen GoTo Training presentations for students. The age of technology and innovation allows us to meet and to present online, and this is important because our audience is global.
Daum tells us we must first use the right tool for the job. With all of the online meeting and presentation tools available, how do you pick the one that works best for your purpose? Next, he suggests we focus on clarity; simple slides; and engaging content.
His seventh tip, encourage conversation, is something I feel is essential. Daum says, “The great part of collaborative software is that it allows people to communicate with the presenter and each other during the presentation through messaging, so the talk isn’t interrupted. You should encourage your team to do this from the beginning. Watching the online activity will give you a sense of how engaged your listeners are and allow you to tailor your presentation along the way, if need be” (Source). In the GoTo Trainings I lead for my students, I would speak for 45 minutes and leave 15 minutes for Q&A. My “ah ha!” moment came after I re-read John Medina’s Brain Rules, and I realized that students sitting and starting at a computer for 45 minutes wasn’t conducive to learning. In 2014, my focus has been on a 5 minute warm-up conversation or “question of the day” to get people talking; 25 minutes of my content; 20 minutes of student activity; and 10 minutes of Q&A at the end. The GoTo Training sessions have been more interactive and better than ever, and student participation has really helped us learn more about public speaking and presentation in the 21st century.
Read all 10 of Daum’s online presentation tips here.
What great articles did you read this week?